INDEX Marketing · for developers and agencies

From the first ad click to the signed reservation.

We set up the CRM, the website with your property catalog, your listings on the property portals, the tracking and the ad campaigns, and connect them all, so you can see which campaign brought every buyer.

Book a free call See what we set up

CRM made for developers
Listings on every major portal
Live property catalog
Every lead tracked to the sale

Campaigns and tracking on

Google Ads
Meta
Yandex Direct
Microsoft Advertising
TikTok Ads
LinkedIn Ads
Google Analytics 4
Google Tag Manager
Yandex Metrica

Built by the team behind INDEX.cy. We run the largest property database in Cyprus, so we see every day what buyers search for, which homes they open and what makes them call.

45,000+homes for sale on INDEX.cy

2,100+new projects

1,000+agencies and developers

50,000+visitors a month

What we set up

Four pieces, built to work as one

Take the whole system, or start with the piece you need most. Each one is made for selling property.

01CRM for developers

One CRM for your units, your leads and every portal

Every project, block and unit with its live price and status, published from the CRM to the property portals your buyers use. Leads from every channel land in one place, reach the right salesperson in seconds and move from enquiry to viewing, reservation and contract.

Unit board with availability, prices, floors and plans
Listings published to Bazaraki, INDEX.cy, BuySellCyprus and portals abroad
Prices and availability updated on every portal at once
Enquiries from portals, ads, your website, calls and WhatsApp in one inbox
Automatic assignment and follow-up reminders
Reservations, payment plans and commissions on every deal

Ask about the CRM

CRM · Your project · Block B

11 available5 reserved20 sold

6 601602603604605606

5 501502503504505506

4 401402403404405406

3 301302303304305306

2 201202203204205206

1 101102103104105106

B-4022 bed · 96 m² · floor 4 · sea view

€412,000Reserved

B-402 marked reserved on 6 portals · 2 min ago INDEX.cyBazarakiBuySellCyprusSpitogatosRightmoveJamesEdition

128enquiries46viewings7reserved4contracts

Example: a block in the CRM, synced to the portals

02Website and catalog

A website with your live property catalog

A fast website or project landing page, with a catalog that keeps itself up to date from the CRM: what is still available, prices, floor plans and photos, in the languages your buyers speak.

Project pages made for ad traffic
Catalog with filters by type, floor, view and price
Availability and prices synced from the CRM
English, Greek, Russian, Hebrew and more
Fast on phones and ready for Google

Ask about a website

yourproject.com/apartments

YOUR PROJECTApartmentsLocationEN · RU · HE · EL

Sea-view apartments in Limassol 2 and 3 bedrooms · from €320,000 Book a viewing

2 bedroomsFloor 3+Sea viewUp to €450k

€412,0002 bed · 96 m² · floor 4Reserved

€398,0002 bed · 92 m² · floor 5Available

€436,0002 bed · 101 m² · floor 6Available

Example: a project catalog

03Tracking and analytics

Know which campaign brought every buyer

Every lead is followed from the first click to the signed contract, across forms, calls and WhatsApp. Sales go back to Google, Meta and Yandex, so the ads learn to find people who buy, not just people who click.

Google Analytics 4 and Tag Manager, set up properly
Calls and WhatsApp messages tracked by campaign
Server-side conversions for Google, Meta and Yandex
Reservations from the CRM sent back to the ad platforms
One report: spend, leads, viewings and sales per channel

Ask about tracking

Example: one buyer, from the ad to the reservation

04Portals and ad campaigns

Your properties wherever buyers look

Your listings go out to the main property portals in Cyprus and abroad, and we set up search, social and display campaigns on Google, Meta, Yandex and Microsoft Bing, and on TikTok or LinkedIn when they fit: in the countries and languages your buyers come from, with tracking working from the first click.

Portals in Cyprus: Bazaraki, INDEX.cy, BuySellCyprus and Spitogatos
Portals abroad: Rightmove Overseas, A Place in the Sun, JamesEdition and Prian
Google Search, Performance Max and YouTube
Facebook and Instagram, with instant lead forms
Yandex Direct and Microsoft Advertising (Bing)
Ads written for each language and market

Ask about promotion

Sponsored · yourproject.com Sea-View Apartments in Limassol | From €320,000

2 and 3 bedroom apartments, five minutes from the beach. Payment plan available. Book a viewing.

Floor plans · Prices · Location

BazarakiCyprusRightmoveUKGoogleEN · DEMetaEN · HE · PLYandexRU

Example: the portals and ads for one project

One system

Four suppliers can’t tell you what a sale cost. One system can.

Most developers buy these from four different people. The ad agency never sees the sales, the CRM never sees the ads, the portals are updated by hand, and nobody can say what a reservation really cost. We build the four pieces together, so every sale is traced back to the ad that started it, and the ad platforms learn from real buyers instead of clicks.

See it for your project

For developers

Sell out a project, phase by phase

Campaigns that build a list of buyers before launch
Every unit’s status and price in one place, live on your website and the portals
Leads from brokers and agencies recorded, so commissions are clear
Reports per project, block and phase

For agencies

More enquiries, and none of them lost

Every enquiry from portals, ads, calls and WhatsApp in one CRM
All your listings on your website and the portals, synced from your CRM
Campaigns for buyers, tenants and new sellers
Each agent’s leads, replies and deals in one view

Results

What changes when everything is connected

Sample −38% cost per lead, once budget moves to the channels that sell

Sample 3.2× more viewings booked from the same ad spend

Sample 100% of leads with a known source, from click to contract

Sample 6 min to the first reply on a new lead, down from 3 hours

DeveloperSample

Seafront apartments, Limassol

64 apartments sold off-plan, to buyers from the UK, Israel and Russian-speaking markets.

41 of 64: units reserved in 7 months
€19: cost per lead
1 in 9: leads booked a viewing

CRM with unit boardProject websiteGoogle, Meta, Yandex

DeveloperSample

Villa project, Paphos

18 villas for international buyers, marketed before completion.

12 of 18: villas reserved before completion
23: countries leads came from
€34: cost per lead

Landing pages in 4 languagesMeta, Yandex, BingCall tracking

AgencySample

Estate agency, Larnaca

900 listings for sale and rent, with enquiries spread over email, portals and WhatsApp.

+140%: enquiries in 4 months
6 min: first reply, from 3 hours
1: inbox for every lead

CRM and lead routingWebsite with catalogGoogle Ads

Reviews

What developers and agencies say

Sample

For the first time we can see which campaign sold which apartment. We stopped two channels in the first month and moved the money to where the buyers were.

Andreas M.Sales director, residential developer, Limassol

Sample

Our agents used to chase enquiries across five WhatsApp groups. Now every lead lands in the CRM with the property and where it came from, and nobody is forgotten.

Elena K.Managing director, estate agency, Paphos

Sample

The Russian and Hebrew campaigns brought buyers we had never reached. The catalog on our website does half the selling before the first call.

Dmitry S.Head of marketing, developer, Larnaca

How we work

From the first call to the first sale

Step 1
We look at what you have

A call and a short audit: your projects, your leads, your ads and your numbers. We show you where buyers are being lost.
Step 2
We build the system

The CRM, the website and catalog, and the tracking, connected to each other before any money goes into ads.
Step 3
We launch listings and campaigns

Your listings go live on the portals, and the campaigns on the platforms and in the languages that fit your buyers, with every lead tracked from the first click.
Step 4
You see what sells

Spend, leads, viewings and sales per channel in one report, so the budget goes where the buyers come from.

Questions

What developers and agencies ask us

Do we have to take all four services?

No. They work best together, but you can start with one: only the CRM, only a new website, or campaigns with the tracking fixed first. On the first call we tell you what we would do first, and why.

We already have a CRM and a website. Can you work with them?

Yes. If they do the job, we connect them rather than replace them. If they do not, we explain what is missing and what moving would involve.

Which property portals can our listings go on?

In Cyprus: Bazaraki, INDEX.cy, BuySellCyprus and Spitogatos. Abroad: portals such as Rightmove Overseas, A Place in the Sun, JamesEdition and Prian, picked by where your buyers come from. The CRM sends your listings to each portal and keeps prices and availability up to date, and the portals' enquiries come back into the CRM.

Which ad platforms do you work with?

Google (Search, Performance Max and YouTube), Meta (Facebook and Instagram), Yandex Direct, Microsoft Advertising (Bing), and TikTok or LinkedIn when your buyers are there.

What ad budget do we need?

It depends on the project, the price of the units and the countries you sell to. After the first call we suggest a monthly budget per channel and the number of leads it should bring.

Who owns the ad accounts and the data?

You do. The ad accounts, analytics, CRM and website are set up in your company's name, and everything stays with you if we stop working together.

Can you reach buyers abroad?

Yes. We run campaigns by country and language, including English, Russian, Hebrew, Greek, German and Polish, with landing pages to match.

Is this the same as listing on INDEX.cy?

No. Listing on INDEX.cy puts your properties in front of the buyers on our marketplace (see the partner offer). INDEX Marketing builds your own marketing: your CRM, your website, your campaigns and your listings across the portals, INDEX.cy among them. The two work well together, and leads from INDEX.cy go straight into your CRM.

How do we start?

Send the form below or write to us on WhatsApp. We reply within one working day, arrange a call, look at what you have now and send you a plan with a quote.

Get started

Tell us about your project. We’ll come back with a plan.

Leave your details and what you need. We reply within one working day, arrange a call, look at your current marketing and suggest where to start.

WhatsApp+357 99 779952 Email[email protected]

From the first ad click to the signed reservation.

Four pieces, built to work as one

One CRM for your units, your leads and every portal

A website with your live property catalog

Know which campaign brought every buyer

Your properties wherever buyers look

Four suppliers can’t tell you what a sale cost. One system can.

Sell out a project, phase by phase

More enquiries, and none of them lost

What changes when everything is connected

Seafront apartments, Limassol

Villa project, Paphos

Estate agency, Larnaca

What developers and agencies say

From the first call to the first sale

We look at what you have

We build the system

We launch listings and campaigns

You see what sells

What developers and agencies ask us

Tell us about your project. We’ll come back with a plan.

Thank you. We have your details.